Observation Day 2- Sunday

 (1:00pm- 2:15pm)

On Sunday, I went to the Secret Recipe outlets in 10:30 am. The morning session in this Secret Recipe outlet has a few customers only. So, I get a chance to make a short interview with their supervisor in this outlet. The followings were the questions that request by me and answers that were answered by the supervisor.

Question 1 - Most of the customers in this outlet are Malay, Chinese or Indian?

Answer: Most of our customers are Chinese.

Question 2 – Does this outlet got complaint by any customer?

No, the outlet open until now didn’t complaint by any customer.

Question 3 – How long will you replenish the stock of cakes?

Three times per week because the sale of cakes is high. Every week, this outlet has sold out about 50 to 60 whole cakes for customers.

Question 4 – How many workers you have in this outlet?

This outlet has 8 workers, actually this outlet not enough workers. Each outlet must have 9 workers and this is the standard number of worker for each outlet.

After interview their Supervisor, i was asking him to take a photo with him but he is a little bit shine. So, he was refused me and ask me to take photo with worker.

Session 6 (1:00pm- 1:15pm)

Bil No.	No. of customer	Race [Malay/ Chinese/ Indian]	Age groups [Children (C)/ Teens(T)/ Young Adult(YA)/ Middle Aged(MA)]
1	2	Chinese	YA
2	2	Malay	C+MA
3	1	Malay	YA
4	2	Malay	YA

Session 7 (1:15pm – 1:30pm)

Bil No.	No. of customer	Race [Malay/ Chinese/ Indian]	Age groups [Children (C)/ Teens(T)/ Young Adult(YA)/ Middle Aged(MA)]
1	3	Chinese	T+YA
2	1	Indian	YA
3	2	Chinese	T
4	2	Chinese	YA

Session 8 (1:30pm-1:45pm)

Bil No.	No. of customer	Race [Malay/ Chinese/ Indian]	Age groups [Children (C)/ Teens(T)/ Young Adult(YA)/ Middle Aged(MA)]
1	2	Malay	MA
2	2	Chinese	C+MA
3	3	Chinese	YA
4	1	Malay	MA

Session 9 (1:45pm-2:00pm)

Bil No.	No. of customer	Race [Malay/ Chinese/ Indian]	Age groups [Children (C)/ Teens(T)/ Young Adult(YA)/ Middle Aged(MA)]
1	1	Indian	YA
2	5	Chinese	T+MA
3	5	Chinese	YA
4	2	Chinese	YA
5	1	Chinese	YA

Session 10 (4:00pm- 4:15pm)

Bil No.	No. of customer	Race [Malay/ Chinese/ Indian]	Age groups [Children (C)/ Teens(T)/ Young Adult(YA)/ Middle Aged(MA)]
1	2	Chinese	YA
2	1	Chinese	YA
3	4	Chinese	YA
4	3	Chinese	YA

Analyst of Observation


A) Race of customers 

According to the data, this Secret Recipe outlet had served 87 customers in within the passed 10 session. The pie chart above shows average number of race of customers per session. 49 out of 87 people are Chinese and the average number of Chinese customer per session is 4.9 customers. 36 out of 87 people are Malay and the average number for Malay customers in this outlet is 3.6. Whereas this outlet has a few Indian customers with 2 out of 87 people, the average number for Indian customer in each session is 0.2 only. Which mean that Chinese was the major customers in this outlets and this observation was matched to the short interview answer that answered by the supervisor. 

B) Age groups of customers

The chart above shows different age groups of customers in Festival City Mall outlet. After the observation the result show that, 57 out of 87 of customers were belong to young adult age group and the average number of young adult customer per session is 5.7. For middle aged group, 12 out of 87 of customers under the group that was observed in passed 10 sessions and the average number of age group for customers per session in this outlet is 1.2. Besides, 11 out of 87 customers belong to the teenager’s age group so the average number for children in this outlet is 1.1. For children in this outlets were occupied with 7 out of 87 of customers and the average number is 0.7 in each session. This data shows that, most of the customers are young adult with average number 5.7 people per session. 

Which mean that the food and environment of the outlet was attractive to young adult rather than other age group.