Wednesday 5 December 2012


Second method of my research (Observation)



After I get 20 respondents for the survey, I was deciding to continue did the second research method- observation. Besides, I was planning to break this observation into 10 sessions with 15 minutes for each observation session. I also will break the 10 sessions of observation into 2 days with 5 sessions in each days, which mean I was chose to do the observation during lunch time on Saturday and Sunday. This method will help me to get more accurately results, because observation is to record the actual movements that what I can see and hear. After consideration, planning and scheduling, I decide to observe several things, which included:
  • Number of customers which come to Secret Recipe
  • Classification race of customers
  • Age groups of customers which included teens, young adult, middle aged and elderly adult



Observation Day 1 -Saturday
(1:00pm- 2:15pm)



Session 1 (1:00pm- 1:15pm)

Bil No.
No. of customer
Race [Malay/ Chinese/ Indian]
Age groups [Children (C)/ Teens(T)/ Young Adult(YA)/ Middle Aged(MA)]
1
5
Malay
C+MA
2
3
Chinese
C+Y7A
3
2
Malay
YA
4
2
Chinese
YA
5
1
Malay
YA



Session 2 (1:15pm- 1:30pm)

Bil No.
No. of customer
Race [Malay/ Chinese/ Indian]
Age groups [Children (C)/ Teens(T)/ Young Adult(YA)/ Middle Aged(MA)]
1
2
Malay
YA
2
1
Chinese
YA
3
1
Malay
YA
4
2
Malay
YA



Session 3 (1:30pm- 1:45pm)

Bil No.
No. of customer
Race [Malay/ Chinese/ Indian]
Age groups [Children (C)/ Teens(T)/ Young Adult(YA)/ Middle Aged(MA)]
1
4
Malay
C+T+MA
2
2
Malay
YA
3
1
Malay
T
4
1
Malay
YA












Session 4 (1:45pm- 2:00pm)

Bil No.
No. of customer
Race [Malay/ Chinese/ Indian]
Age groups [Children (C)/ Teens(T)/ Young Adult(YA)/ Middle Aged(MA)]
1
2
Malay
YA
2
5
Chinese
T+MA
3
1
Malay
YA




Session 5 (2:00pm-2:15pm)

Bil No.
No. of customer
Race [Malay/ Chinese/ Indian]
Age groups [Children (C)/ Teens(T)/ Young Adult(YA)/ Middle Aged(MA)]
1
2
Malay
YA
2
2
Malay
YA
3
1
Chinese
YA





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